While vaping has captured much attention, smokeless nicotine pouches are quickly becoming a popular alternative among teens. These small, discreet pouches are often marketed as a safer option than smoking or vaping, but their growing popularity raises new concerns for parents. Here’s what you need to know about this trend and its potential risks.

What Are Nicotine Pouches?
Nicotine pouches are small, white, tobacco-free packets that are placed between the lip and gum. Some teens place pouches under their tongues to make them less visible to others. The pouches release nicotine, which is absorbed into the bloodstream through the mouth. Popular brands like ZYN and On! have surged in popularity, especially among younger users. According to a 2022 study published by the Centers for Disease Control and Prevention (CDC), nearly 3% of high school students reported using nicotine pouches—a number that has been steadily rising over the past few years.

Why Are Teens Turning to Nicotine Pouches?
One reason for the rising popularity of nicotine pouches is their discreet nature. Unlike vaping, which produces visible vapor, nicotine pouches are smokeless and odorless, making it easier for teens to hide their use from parents or teachers. The 2021 National Youth Tobacco Survey found that 40% of teens who use nicotine products favor pouches because they can be used in places where vaping or smoking is not allowed, such as schools.

In addition, these pouches are marketed as a “cleaner” alternative to traditional tobacco products, as they don’t contain tobacco leaves. Many teens perceive since they are not inhaling the nicotine, pouches are less harmful than vaping. However, many still contain high levels of nicotine, which can lead to addiction, especially in younger users. According to the National Institutes of Health (NIH), teens who use nicotine pouches are at greater risk of developing a long-term nicotine addiction, potentially leading to future health problems.

The Risks of Nicotine Pouches
While nicotine pouches may appear less harmful than smoking or vaping, they are not without risks. The American Academy of Pediatrics (AAP) warns that nicotine exposure during adolescence can interfere with brain development, affecting attention, learning, and mood. Because nicotine pouches can contain as much nicotine as a cigarette, they pose a significant risk for addiction and long-term health consequences.

What Can Parents Do?

1. Have Open Conversations: Start by talking to your teen about the risks of nicotine pouches. According to the CDC, teens are more likely to listen when parents approach the topic calmly and provide factual information about the health risks.
2. Set Clear Expectations: Make it clear that nicotine use of any kind is not acceptable and outline the consequences if they continue using these products. Be consistent in enforcing these boundaries, while also encouraging open communication.
3. Stay Informed: Keep up with the latest trends in nicotine products so you can be aware of what your teen may encounter. The CDC and other health organizations regularly update their data on teen nicotine use, giving parents the information they need to stay ahead.

While nicotine pouches may seem like a safer option, the risks to your teen’s health are real. By staying informed and having open discussions, you can help guide your teen toward making healthier choices.

References:

1. Centers for Disease Control and Prevention. (2022). "Nicotine Pouch Use Among Teens: A Growing Concern."
2. National Youth Tobacco Survey. (2021). "Youth Tobacco Use and Trends."
3. National Institutes of Health. (2021). "Nicotine Addiction and Brain Development."
4. American Academy of Pediatrics. (2020). "The Health Risks of Nicotine Exposure in Adolescents."